Stussy

In 1980, Shawn Stussy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to tee shirts that he sold with his boards around Laguna Beach, California.

As the clothing line expanded, its raw and modern aesthetic soon developed into the next generation of new wave beach culture. Stussy clothing was inspired by an international group of musicians, skaters, DJs and artists with similar tastes, which helped to shape the brand into a global label.