Stussy

With such incredible longevity, Stüssy have proved themselves to be one of the world's most iconic street wear brands. In 1980, Shawn Stüssy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to tee shirts that he sold with his boards around Laguna Beach, California.

As the clothing line expanded, its raw and modern aesthetic soon developed into the next generation of new wave beach culture. Stüssy clothing was inspired by an international group of musicians, skaters, DJs and artists with similar tastes, developing most recently towards high fashion. Always lands on pay day.