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Obey

Obey

Obey, founded in 2001 by street artist Shepard Fairey, is more than just a clothing brand; acting as a visual extension of Fairey's influential career in street art and activism. Rooted in art, design and streetwear culture, and emerging from skate and punk rock references, Obey t-shirts, sweaters and Obey caps carry the rebellious spirit of...Read more

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counterculture movements into their design. A merger of populist views and politically provocative philosophy, Fairey initially gained widespread recognition for his iconic ‘Andre the Giant Has a Posse’ campaign from his time spent studying at the Rhode Island School of Design. Celebrating popular culture and political messaging through an unfiltered and unique lens, Obey is a liberal thinking brand recognised also for their DIY attitude and expressive undertone.

Obey’s rich and creative history is deeply intertwined with Fairey's artistic journey, with Obey clothing continually serving as a canvas for his distinctive graphics and politically charged messages. Obey's designs often feature bold imagery, propaganda-style graphics, and thought-provoking messages that reflect Fairey's commitment to challenging established norms. Inspiration also hails from a passion for film, music and less-celebrated underground culture. Fairey's background in street art and activism is evident in the brand’s unfiltered aesthetic, making it a brand that not only provides clothing but also serves as a platform for social commentary and artistic expression. Over the years, Obey has expanded beyond clothing to include art, accessories, and collaborations, solidifying its position as a cultural force that goes beyond fashion, inviting individuals to engage with art and activism through the garments they wear. Collaborations also include those with the likes of HUF, Dickies and Levi’s®.

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