adidas is among the few brands that sit securely within the sportswear industry. The German sportswear manufacturer has years of heritage under its feet, with a solid history of crafting original, functional, sport ready shoes such as the Stan Smith, Samba and the Matchcourt. This doesn’t mean that adidas had an easy entry in the realm of skateboarding, a sport notorious for its hostility towards those regarded as outsiders. The adidas skateboarding project was founded in 1989, formed to serve as a branch of the brand that sought to earn its right to be within skateboarding.
By electing skateboarding legend and photographer Skin Phillips as their team manager, adidas reinforced their mentality of being a skateboarding brand. adidas skateboarding has since matured its team to become one of the most diverse in skateboarding, with the likes of Dennis Busenitz, Lucas Puig and Mark Suciu on its roster.
With this in mind, it’s not to say that adidas hasn’t brought aspects of sportswear into skateboarding, with the introduction of models like the adidas Busenitz Pro, which took inspiration from the adidas Samba, with its iconic soccer style tongue. The shoe has since evolved through multiple silhouettes and designs including the adidas Busenitz Vulc and the adidas Busenitz ADV.
Another adidas Skateboarding pro with a hugely successful shoe is Frenchman Lucas Puig. Puig has grown to have multiple pro models including the adidas Lucas Premiere, adidas Lucas Premiere ADV, and the adidas Lucas Premiere Primeknit. The shoe varies significantly depending on the model, ranging from a chiller with the Primeknit to the more skate focused ADV. Lucas Puig’ personality radiates through his pro models, who admits that he’s heavily sportswear influenced and this is evident within the volume of white adidas shoes to his name.
Footwear aside, the Skateboarding range also includes adidas windbreakers, crewnecks, jackets, sweatpants as well as a variety of t-shirts, bucket hats and caps.
adidas has collaborated with some strong names in recent years. With collaborations including adidas x Palace, adidas x Helas and adidas x Magenta, the brand continues to grow with each new collection.
Popular: adidas x Palace Shoes and Clothing
adidas is among the few brands that sit securely within the sportswear industry. The German sportswear manufacturer has years of heritage under its feet, with a solid history of crafting original, functional, sport ready shoes such as the...