Polar Skate Co
The Polar Skate Co. was launched by long time and globally respected, professional skater Pontus Alv in May 2011. Disillusioned by the corporate governance of the skateboarding world that he had encountered in America, Pontus decided to do it differently. From his home city of Malmo in Sweden he created Polar Skate Co. It immediately struck a chord with the worldwide community, for this fresh spirit and the execution of all that Polar designs and makes.