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A staple in any wardrobe, SS19 sees the classic sweatshirt reinvigorated with a focus on necklines and colour block decoration. Ideal for layering throughout the year, medium to heavyweight cottons and cotton polyester blends remain a popular choice, often with a soft brushed interior, and the likes of Carhartt WIP and Champion continually update their fabrics to suit the season. Recognised for their place within sportswear, ribbed trims in various widths ensures a secure yet unrestrictive fit, whilst traditional ‘dorito v’ details are often still included, although tend to be stitched for decoration as opposed to fabric inserts designed to wick away sweat.
As silhouettes remain simple and comfortable, the ideal background for custom graphics and decoration is created and makes way for experimental text branding from brands such as Butter Goods, whose love for music - jazz in particular - is portrayed through the vibrant yellow Jazz Applique Crewneck Sweatshirt, adorned with a blue looped back technique across a varsity text design, alongside Bristol based Parlez who incorporate ongoing nautical influenced typography across versatile quarter necks. Champion stay true to their famous script logo which can be seen in different scales and orientations across the Vertical Script Crewneck Sweatshirt and Small Script Reverse Weave
Crewneck Sweatshirt, both of which have ribbed side panels that encourage a full range of movement and tie in with the brand’s famous origins within athleticwear.
Striped panelling highlights areas such as the neckline, sleeve cuffs and shoulders from South-East London’s Yardsale who have opted for a nostalgic aesthetic that incorporates a stylised v-neckline and embossed graphics as part of the Spring Deluxe release. Playing into old school fleece designs, Stussy’s Woven Tape Mock Neck Sweatshirts highlights a common progression into outdoor influences across both apparel and accessories. Both Nike SB and adidas have chosen to incorporate bold contrasting panelling for their autumn/winter ‘19 collections, which equal an invigorated look across staple silhouettes.
For a more refined approach, look to Pop Trading Company whose tonal blue focused collection includes a reworked half zip sweatshirt with a pointed collar neckline and a regular fit Logo Crewneck Sweatshirt with visible flatlock seams and crisp embroidered text branding. Alongside this, Poetic Collective utilise casual pullovers as a chance to present new conceptual artwork which has been digitally printed across the front and sleeves.
Striped panelling highlights areas such as the neckline, sleeve cuffs and shoulders...