Poetic Collective

This season Poetic Collective has explored the meeting between abstract and realistic painting by ‘letting them both shine in full, then letting them collide’ - as the brands creative team has expressed through the summer ‘20 lookbook. Adorning apparel, high quality skate decks and headwear, renaissance paintings are met with bold brush strokes and textures to perfectly portray the brands creative vision for the season. Showing the brand's steady progression into more cut and sew pieces, a selection of European-made workwear style trousers have been introduced, cut to loose fits from heavy duty cotton and corduroy with elasticated waistbands and embroidered logos. For easy going comfort, the Half and Half Crewneck Sweatshirt presents a colourful layered print applied using screen print and embroidery techniques whilst skate decks are made from the highest quality Canadian maple and epoxy resin for longevity and a super crisp finish that shows the underside artwork at its very best.

In celebration of team riders Sarah Meurle, Simon Kallkvist and Santiago Sasson the

subproject ‘Subject Matter’ introduced Poetic Collective’s first line of pro decks for winter ‘19 which have been customised with a design selected by each of the riders and has resulted in three photographic prints. Topping it all off, a new promo video ‘Fluid’ filmed across Europe by Makke Bengtsson has accompanied the release and features Simon Kallkvist, Johan Bergljung whilst also debuting Helena Long.

Founded by Tom Botwid in 2014 during his time in Berlin at an art academy, Poetic Collective is fuelled by creative sources outside of skateboarding whilst also classifying both art and skate as creative outlets. Based in Malmö, Tom works as a museum curator alongside running the ever-growing brand from his apartment with his brother. Using the small-scale of the brand to their advantage, the duo choose exactly how they want to market themselves and their products and are able to keep a close eye on quality which is something that is immediately recognisable with each Poetic Collective product.