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Following the theme of abstractions, autumn/winter 18 sees the largest release to date alongside Poetic Collective’s first artist collaboration with Swedish painter Andreas Glad. Entitled ‘Art Is Action’ the collection includes plush cotton mix t-shirts, long sleeve polo shirts and half zip sweatshirts that feature crisp embroidery of the brands stylised Poetic logo, plus a new selection of headwear and belt bags provide lightweight skate-ready accessories.
If Poetic Collective is a new brand to you, we recommend selecting any of their deluxe cotton mix hoodie styles which includes the Art Is Action, Paraphrase and Sleeve Hoodie, all coloured in muted colourways that are easy to pair with denim or cotton twill trousers and constructed to a lightweight finish that works all year round. Seen across each collection, the brands Poetic logo was created through Tom experimenting with paint with an intention to create a simple, abstract symbol that represents the art movement, without meaning to the logo has created the basis for discussions as to what it is - a river, a body, a person - which encapsulates the ethos of the company; provoking a thought process and interpreting things with a new angle.
Founded by Tom Botwind in 2014 during his time in Berlin at an art academy, Poetic Collective is fuelled by creative sources outside of skateboarding whilst also classifying both art and skate as creative outlets. Based in Malmö, Tom works as a museum curator alongside running the ever-growing brand from his apartment with his brother, they use the small-scale of the brand to their advantage and are able to choose exactly how they want to market themselves and the products. Botwind uses each season as an opportunity to push the boundaries of the manufacturers and his creative process, remaining true to a minimalist style.
Happy to do things differently, Poetic Collective pushes for a balance of male and female skaters within the team which includes riders Sarah Meurle and Samuel Norgren. The pair also both provide additional creative input via photography and hardware designs whilst starring in imagery and short documentaries that have a distinctively conceptual aesthetic.
Founded by Tom Botwind in 2014 during his time in Berlin at an art academy, Poetic Collective is fuelled by creative sources outside of skateboarding whilst also classifying both art and skate as creative outlets. Based in Malmö, Tom works as a museum curator alongside running the ever-growing brand from his apartment...