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Following on from Poetic Collective’s largest collection to date, winter ‘19 introduces their first pro skate deck series whilst also focusing on the study of still life through a selection of 16th century paintings. Presented across half zip sweatshirts, crewnecks, tees and button through shirts a signature clean and simplistic aesthetic has been maintained with sporadic bursts of colour whilst many of the designs focus on a high quality screen print with embroidered low key typography against premium fabrics.
In celebration of team riders Sarah Meurle, Simon Kallkvist and Santiago Sasson a subproject ‘Subject Matter’ introduces Poetic Collective’s first line of pro decks which have been customised with a design selected by each of the riders and has resulted in three photographic prints. Topping it all off, a new promo video ‘Fluid’ filmed across Europe by Makke Bengtsson has accompanied the release and features Simon Kallkvist, Johan Bergljung whilst also debuting Helena Long.
Founded by Tom Botwid in 2014 during his time in Berlin at an art academy, Poetic Collective is fuelled by creative sources outside of skateboarding whilst also classifying
both art and skate as creative outlets. Based in Malmö, Tom works as a museum curator alongside running the ever-growing brand from his apartment with his brother. Using the small-scale of the brand to their advantage, the duo choose exactly how they want to market themselves and their products and are able to keep a close eye on quality which is something that is immediately recognisable with each Poetic Collective product. Each season is seen as an opportunity to push the boundaries of both the manufacturers and the creative process which is executed with authenticity and a certain eye for refined style.
Happy to do things differently, Poetic Collective pushes for a balance of male and female skaters within the team which includes riders Sarah Meurle and Samuel Norgren. The pair also both provide additional creative input via photography and hardware designs whilst starring in imagery and short documentaries that have a distinctively conceptual aesthetic.