Though the plant has long burgeoned, the seed of HUF was planted during the late 80’s in the vast, contrasting culture of New York City in the then fledgling mind of skateboarder Keith Hufnagel. At the turn of the decade, Hufnagel reached pro status and with that came the opportunity to travel the world, which sequentially helped shape his perspective on life. Hufnagel selected San Francisco for his hub to open his first shop, fittingly named HUF, which he used as a way to give back to a community that he felt had given him so much. The shop that started off as a small boutique for skate and streetwear soon bloomed into the chief purveyor of exclusive goods in the bay area.
With the soaring accomplishment of the shop, Hufnagel found the necessity to inaugurate his own brand; this was the birth of HUF as we know it, a brand that embodied and harboured streetwear, and skateboarding together.
The success of HUF is the result of: strong vision, timeless design, fine craftsmanship and a priceless wealth of experience.
Without a doubt HUF boasts one of the strongest, most versatile teams in skateboarding consisting of: Austyn Gillette, Brad Cromer, Joey Pepper, Jake Anderson, Sammy Winter, the late Dylan Rieder and of course Keith Hufnagel himself.
HUF has dropped some sick pro model and team edition shoes in recent years, notably the HUF Dylan, HUF Hupper 2, HUF Soto, HUF Cromer and the HUF Classic, not to mention the ever-evolving apparel range, with a variety of HUF T-Shirts, HUF Jackets and HUF Hoodies.
Though the plant has long burgeoned, the seed of HUF was planted during the late 80’s in the vast, contrasting culture of New York City in the then fledgling mind of skateboarder Keith Hufnagel. At the turn of...