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Yardsale Skateboards

Yardsale Skateboards

Founded in 2013 by Daniel Kreitem, Yardsale, a South-East London-based brand, made waves with their LDN-LAX founding edit, weaving a transatlantic narrative into their skateboarding ethos. Yardsale apparel, including Yardsale t-shirts and sweaters, taps into Y2K nostalgia and glam-culture aesthetics, whilst their signature Yardsale Phantasy Jeans, with their loose fit, pay homage to '90s fashion references....Read more

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Continued from above

The brand's design narrative is enriched by ties to the UK’s underground culture, with vibrant accentuates sourced from West Coast sunset and cocktail nostalgia and a unique perspective that combines suburban references with retro luxury fashion. Born from Vimeo videos to become an internationally recognised brand, Daniel Kreitem’s Yardsale continues to grow outside of its South-East London remit to continue a celebration of skate’s golden era and to simpler, chiller times.

Sponsoring skaters like Alex Hatfield, Curtis Pearl, Jake Church, and the Delarue brothers, Zach and Adam, Yardsale captures the essence of UK skate culture through a lens that is both unique and imaginative. Collaborations with Vans, Dickies, and Sergio Tacchini highlight the brand's versatility, while skate edits such as YS Mall, YS UK, P4P, Party in Poland and their recent YS3 release mirror Yardsale's innocuous aesthetic—a captivating blend of retro luxury fashion and contemporary streetwear. The brand continues to carve its niche with a distinctive visual language that speaks to a generation captivated by the convergence of skateboarding and fashion.

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