Clothing

A pivotal year in many ways, the start of 2020 has welcomed in a fresh approach to streetwear with more refined styling from leading brands such as Nike SB, adidas, Carhartt, Polar Skate Co. and Patagonia who have incorporated a movement towards more mature aesthetics, without forgetting their rich heritage and own defining characteristics. Addressing the diversity in today's culture, a number of different eras have been referenced for spring/summer and together give everyday t-shirts, sweatshirts and outerwear a revived look. Impacting dye and wash techniques, the legendary Woodstock Festival is celebrating its 50th anniversary this year which has had a direct impact on dye techniques across many casual styles which are met with brightly coloured ‘90s inspired graphics. Practical detailing commonly found on vintage hiking apparel and retro sportswear have been updated and incorporated within trousers and outerwear to increase practicality whilst flashes of silver and reflective panelling taps in futurism trends of the ‘00s.

Nike SB and adidas continue to lead the way when it comes to performance focused styles designed with skateboarding in mind and are offering a selection of lightweight

jackets reminiscent of retro track styles alongside versatile cotton tees. As seen on the Nike SB Sails T-Shirt, bright colour pops bring a spring-like feel to everyday essentials including those from more-fashion focused brands such as by Parra whose range of vibrant swim shorts, tees and sweatshirts act as the perfect canvas for new custom artwork. Staying true to their own vision for the skate industry, Polar Skate Co. have returned with an extensive SS20 collection enhanced by new graphics created by guest artist Elvira Varghans next to creations by founder Pontus Alv himself, as seen on the Polar Cartwheel T-Shirt.

Appropriate for current discussions regarding the future of the planet, nature has provided key inspiration for a variety of brands this season, including the likes of Carhartt and Patagonia which also brings attention to sustainability commitments made by either brand. Whilst recycled fabrics make up the majority of Patagonia’s SS20 collection, organic cotton updates are more prominent and provide plenty of comfort and are in tune with new demands for greater design transparency.