Nike SB

As one of the most anticipated releases of 2020, the Nike SB Travis Scott ‘Jack Boys’ Dunk Low Premium arrived with customised wear-away paisley print overlays, patchwork style inlays and rope laces that all expressed the highly influential musicians upbringing in Houston, Texas. Further creative releases this year reflect Nike’s extensive creative eye , first to arrive was the ‘Hack Pack’, a release of Blazer Mid Edge and Bruin Edge Shoes inspired by the spirit of Do-It-Yourself, with repositioned Swoosh ticks, double layer tongue and repair style overlays. Followed by a Dunk High Pro and Dunk Low which arrived as part of the Truck It Pack and featured decals influenced by vintage RVs of the 1970’s, this release showed a different side to Nike SB with graphics that continued across casual t-shirts and hoodies.

For 2019 the focus was on celebrating the 10th anniversary of the Stefan Janoski with a year-long series of crafted remastered and slip-on models. First introduced in 2009, the Nike Janoski changed the face of skate footwear forever with a lightweight, low-cut design crafted with a focus on there being as little material between the wearer and board as possible.

The end of 2019 welcomed Oskar ‘Oski’ Rozenberg’s first pro models as part of the ‘Support Your Local Skate Shop’ Orange Label campaign, available exclusively to a few UK skate stores including Flatspot. Prior to this, team rider Ishod Wair brought his own personality to the Bruin Ultra with a split design complete with signature orange accents. Making a bold statement in reflection of how either industry continually influences another, the Nike SB x Soulland Blazer Mid bridged the gap between

skateboarding and fashion with faux snakeskin uppers and bright pops of red for a fresh take on a classic ‘70s silhouette. In the build up to Pieter ‘Parra’ Janssen being selected to design the Nike SB uniforms for the 2020 Olympics, by Parra brought his own touch to the Dunk Low OG with layered embroidery and the specific colour tones he’s famous for using.

In the summer Nike SB and the Jordan brand came together to create a ‘Midnight Navy’ edition of the Nike SB x Air Jordan 1 Low, designed with pro skater Eric Koston. In close union of this, a new Nike SB Air Jordan 1 OG Defiant exuded their legendary court, street and skate status since being first introduced in 1985. Capturing the creative style of Polar Skate Co. a modern spin on designs pulled from Nike’s archive included Air Trainer 1 and Blazer Low GT models which were adorned with royal blue accents and crisp summit white inserts.

The end of 2018 saw an exclusive drop of the Nike SB x Diamond Dunk Low Pro OG, the Nike SB x Concepts ‘Purple Lobster’ Dunk and Jeff Staples’ ‘Panda Pigeon’ Dunk Low which combined references to New York City and China.

Nike SB continues to pioneer and challenge the traditional skate shoe market with their focus on innovation, combined with a historical reputation within sportswear. Their international team of skaters not only represent the brand but also put each design to the test to provide accurate feedback on improvements. Complementing the array of impressive footwear releases, the year has included a range of winter-ready sherpa fleeces, Dri-Fit trousers and imaginative graphic t-shirts that incorporate nostalgic cartoon style imagery.