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Polar Skate Co.

Polar Skate Co.

Just as skateboarding was starting to take itself a little too seriously, Polar Skate Co. appeared over the horizon, with a revitalising wave of 90’s nostalgia. Blooming from the artistically renowned imagination of Pontus Alv, what started as a niche Swedish brand has swiftly flourished into a foremost entity of modern skateboarding, which parallels that of the mainstream in opposing fashion.

Leading the line of the small brand resurgence, Polar Skate Co.’s brand identity pulsates in creativity and this is ever apparent in its graphics, adverts, videos and undoubtedly its clothing collections. Continuity is at the forefront of Polar Skate Co.

Polar Skate Co. boast an array of hardware and apparel, all with the brand's signature touch, products include: Polar Stroke Logo T-Shirts, Polar Script Logo Long Sleeve T-Shirts, Polar Surf Pants, Polar Big Boy Jeans, Polar 90’s Jeans and the Polar Halberg Fleece Jacket. A recurring theme in Polar Skate Co. collections is the 90’s.  The brand is paying homage to a simpler time in skateboarding, a time where fun seemed in abundance, of course modern subtleties are apparent but this is all for functionality.

Hosting a team that is comprised of an array of nationalities, most notably: Aaron Herrington, Nick Boserio, Dane Brady and Oskar Rozenberg the Polar boys are truly killing it right now. It seems as if Polar is swaying the status quo in skateboarding and it's arguably much needed.

Just as skateboarding was starting to take itself a little too seriously, Polar Skate Co. appeared over the horizon, with a revitalising wave of 90’s nostalgia. Blooming from the artistically renowned imagination of Pontus Alv, what started as...

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