Palace

Celebrating its 10th anniversary this year, Palace is one of the UK’s best celebrated brands thanks to its quick rise to fame and authentic, street level approach to design. For autumn/winter ‘19 a new array of 7-ply Canadian maple decks have been released and are decorated with a selection of tongue in cheek graphics that include a cartoon duck, unicorn, busy photographic collages and a Bavarian take on text branding. As always premium materials have been put to good use and reflect Palace’s ongoing focus on quality and style, as well as bold graphics which often reference random nostalgic ‘90s themes.

Globally recognised for its infinite triangle logo, distinctive British styling, old school VHS tape skate videos and high grade collaborations, Palace was founded by Lev Tanju in 2009 during his time at the infamous flat located at the back of Waterloo Station ironically dubbed ‘The Palace’, although the conditions were far from royal. The flat housed a bunch of skaters including Chewy Cannon and Daniel ‘Snowy’ Kinloch which led to the establishment of Palace Wayward Boys Choir and ultimately the

launch of Palace. Influenced by disappointment with what was available on the market at the time, Tanju grew the brand with a vision to bring something new to the industry from London, and debuted with a range of screen printed t-shirts, one of which included a reworked edition of the famous Versace medusa head.

Palace made history when they worked with Ralph Lauren in 2018 on a capsule range of apparel and accessories which marked the American fashion brands first collaborator in 50 years. As well as their first London shop, luxurious stores can also be found in L.A, New York and Tokyo which demonstrate their international reach and just how far the team have come in just ten years. Continuing to gain confidence in their creative identity through unexpected marketing campaigns, experimental apparel with sportswear at its core and a collective of friends and family that keeps the company true to its roots, Palace is a prime example of the transition skateboarding has gone through in a short period of time and its identity within fashion, streetwear and hype culture.