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Palace

Palace

Loyal to the brand’s ode to underground skate culture, Palace’s latest hardware release remains focused on creative expression with an accompanying S28 Pro Deck collection also arriving to feature new season signature decks for Palace skaters such as Kyle Wilson, Jamal Smith, Benny Fairfax and Dane Brady - all styled with their own unique collage-style scrapbook...Read more

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print finish. Continuing on their legacy inspired by contemporary ‘hype culture’, Palace’s latest collection of decks also includes the Good Year Deck, the monochrome K9 Decks and the red-eyed Pallergies Deck. Following on from their intergalactic-themed ‘CTMY’ edit from 2021, the transition for Palace Skateboards has already welcomed collaborations with the likes of adidas, Salomon and Vans on a Sk8-Hi, whilst all-new edits include their ‘Beyond the 3rd Wave’ video featuring team riders Charlie Birch, Rory Milanes, Lucas Puig and the recently turned-pro Heitor da Silva.

Globally recognised for their infinite Tri-Ferg logo, distinctive British styling, old school VHS tape skate videos and their creative collaborations, Palace was founded by Lev Tanju in 2009 during his time at the infamous flat located at the back of Waterloo Station ironically dubbed ‘The Palace’, although the conditions were far from royal. The flat housed a bunch of skaters including Chewy Cannon and Daniel ‘Snowy’ Kinloch which led to the establishment of Palace Wayward Boys Choir and ultimately the launch of Palace. Influenced by disappointment with what was available on the market at the time, Tanju grew the brand with a vision to bring something new to the industry from London, and debuted with a range of screen printed t-shirts, one of which included a reworked edition of the famous Versace medusa head.

Palace made history when they worked with Ralph Lauren in 2018 on a capsule range of apparel and accessories which marked the American fashion brands first collaboration in 50 years. As well as their first London shop, luxury stores can also be found in L.A, New York and Tokyo which demonstrate their international reach and just how far the team have come in just ten years. Continuing to gain confidence in their creative identity through unexpected marketing campaigns, experimental apparel with sportswear at its core and a collective of friends and family that keeps the company true to its roots, Palace is a prime example of the transition skateboarding has gone through in a short period of time and its identity within fashion, streetwear and hype culture.

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