Seen here in a vibrant indigo colourway with panels of black and rose pink, this SEN Shell Jacket from Yardsale is made from 100% cotton and has been cut to a regular fit with raglan sleeves. The front is fastened by a full length zip which leads to a raised collar neckline and attached hood which can be adjusted using external colour matched pullcords with black toggles. A vibrant rose colour lining has been added within the inside of the hood for impact. On the left side of the chest the italicised ‘Yardsale’ text logo has been embroidered in white and underneath on either side of the waist slanted pockets offer space to carry essentials, both with zippered entrance points that ensure the contents are kept secure. On the reverse the same logo design can be seen again in large across the shoulders with an embroidered outline and indigo coloured fill that matches the background fabric. A black fabric insert runs underneath the arms and continues down either side of the waist for further character and narrow elasticated cuffs wrap around the edge of the sleeves and body to encourage a secure fit when active.
Founded in 2012 by Daniel Kreitem who had a vision to bring something new to the skate scene in London, Yardsale has gained an international following for its stylised skate videos which are fuelled by nostalgia, a distinctive design style that emulates the sunshine culture of Miami Beach and Los Angeles in the 1980’s and a dose of British grit which has resulted in a unique aesthetic that captures a blend of contemporary and old school styling.
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