This revised paperback edition of The Responsible Company has been written by Patagonia founder Yvon Chouinard and Vincent Stanley, company executive and author. Focusing on the progressive confidence developed throughout time by both the brand and its surrounding culture, this book offers an insight into the lessons learnt from Patagonia’s first 40 years. Known for their left-wing approach to business, impactful environmental campaigns and high quality purposeful clothing, Patagonia is often used as inspiration for both small and large corporations and is particularly relevant in today's sustainability debate. Printed across FSC recycled paper, The Responsible Company won the 2013 Green Prize for Sustainable Literature: Business.
Led by Yvon Chouinard, a keen rock climber and environmentalist who is often referred to as a reluctant businessman, Patagonia was founded in 1973 through a need for reusable outdoor equipment and hard-wearing clothing that suited the demands of outdoor climbing. The company continues to authentically follow their ethos of protecting natural environments, whilst supporting their staff and the factories they are connected with - this book is an inspiring read for anyone interested in the history of the brand and ways they can introduce new methods of working within their own company.
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