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Pop Trading Company x Miffy

The second chapter in their collaborative narrative with Dutch literary character Nijintje, also known as Dick Bruna’s Miffy, Amsterdam’s independent menswear label Pop Trading Company introduce their latest capsule collection inspired by retained childhood traditions and the iconic Dutch "De Stijl" art movement.

Founded by Benelux skate-scene figureheads Peter Kolks and Ric van Rest in 2013, Pop Trading Company is a Dutch skate and streetwear brand that has become internationally renowned for their unceremonious branding, ‘90s generation undertone and their ties to Amsterdam’s direct and innovative cultural connotation. Proud to recognise skate reference across their menswear influence, both from a culture and activational perspective, Pop Trading Company has evolved to collaborate with some of the most well-known names in European skate and street culture, including the likes of Dutch record label Safe Trip, PWBC’s Wayward London and artists Rop van Mierlo and Joost Swarte.

Pop Trading Company x Miffy | Flatspot

Encouraged by their shared Dutch lineage, the latest Pop Trading Company x Miffy release returns to complete its second part after the collection’s initial debut in 2019. Commemorating author, illustrator and graphic-designer Dick Bruna’s signature use of black-lines and bold colours, the collection focuses on admiring simplicity and a no-nonsense approach toward styling at the heart of its creative vision. Allowing literary-minded bright colours to complement their refined design style to create a remastered youth-centric dynamic, the collection lets odes to the likes of Dutch ceramicist Bart van der Leck and pioneering modernist Gerrit Rietveld accompany its fitting tribute to the late Dick Bruna.

Pop Trading Company x Miffy | Flatspot

Keeping to the brand’s clean-cut use of premium fabrics such as mid-wale corduroy and soft cotton, new-season interpretations of the previously released all-over Miffy Suit Jacket and matching Miffy Suit Pants return in a darker shade of bold-black, as opposed to SP19’s deep-navy, whilst the preserved red-and-white embroidered Miffy motifs act as a noted tribute to the fictional Nijintje character. Grey-tortoise buttons, paspel-style pockets and classic pleats help elevate the skatewear staple to mirror the menswear label’s blurred-line high-end vibe.

Pop Trading Company x Miffy | Flatspot

Switching out SP19’s balloon-wielding t-shirt decal for the printed-matter Miffy Bear T-Shirt, Pop Trading Company keeps the collection’s playful and unguarded aesthetic in check, with updates to the much-loved chenille appliqué Hooded Sweater providing ample warmth across the looming spring and summer months. Lighter layers such as the monochrome Miffy Striped Longsleeve T-Shirt arrive as an updated colourway on the navy and off-white release from last season, a design mirrored by Pop Trading Company’s Popeye-themed release in partnership with Japan’s Beauty & Youth H.

Pop Trading Company x Miffy | Flatspot

Embroidered block-tone socks and a heavyweight cotton-canvas Miffy Beach Bag round off the launch with respect to everyday lifestyles, whilst everyday headwear staples such as the cotton-cord Miffy Six Panel Hat and nostalgic Miffy Bell Hat reference the brand’s compliment toward classic sport stylings, with dancing-character alternatives such as the taslan 4-ply Miffy Dancing Flex Foam Hat and Miffy Dancing Bell Hat variant pairing the use of premium, tech-led fabrics with the collection’s light-hearted and animated appeal for SP21.

The Pop Trading Company x Miffy collection will be available online at Flatspot on Saturday 10th April.


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