Introducing: The adidas Puig
Celebrating a dynamic affiliation with ‘the badge of sport’, adidas, that began circa 2012 with the release of the sueded Lucas Puig Pro, adidas’ latest signature model lets its legendary namesake do all the talking; introducing the ultra-premium adidas Puig. Mirroring the Toulousain skater and Hélas co-founder’s mold-breaking inventiveness with its modern aesthetic, the adidas Puig celebrates strengthened skate identity and reclaimed function in its finest form.
Letting an earlier pre-anniversary collaboration with Lev Tanju’s Palace set the stage for its official autumnal arrival, the revolutionary profile honours both adidas’ and Puig’s decade-dealing legacy by ‘exploding onto the scene in glorious brilliance’. Hosting notable similarities to styles such as Mike Arnold’s Copa Nationale, the street-minded City Cup and the 3ST.004, with its recent Rider Series rewrite by Miles Silvas marshalling the design back in line with contemporary skate desire, the bulk-less adidas Puig bridges the gap between adidas’ ‘terrace culture’ and the world of luxury fashion with its over-exaggerated features and visionary form. When it comes to terrace styling, named so because of the pub terraces that football fans were known to frequent, profile’s such as the iconic adidas Originals Gazelle and the ‘77 released Samoa inspire the Puig’s movement into the modern-day limelight, whilst notable nods to yesteryear are maintained through its perpetual appeal. With the overall goal of the sneaker being to ‘create something functional for skateboarding but also to incorporate Lucas’ personal style and aesthetic into the footwear’, adidas have struck gold when it comes to solidifying a complex design that effectively mimics Puig’s ‘outstanding command over his own board’.
A three-way combination of cultures, merging skate, street and high-end fashion together to curate something truly unique, the adidas Puig takes no prisoners when it comes to boardfeel, resilient comfort and thoughtful formulation. The profile’s classic monochrome colouring pays homage to the brand’s early soccer-pitch days, think cerca Copa Mundial era, whilst the use of premium-grade nubuck and wear-resistant nylon keeps it well-suited to any taxing terrain. Flecks of vibrant lime-green set about personifying Lucas’s energetic nature, while the classic side-wall triage of adidas stripes remains loyal to tradition. A semi-translucent rubber outsole pairs ingeniously with a high-grade EVA midsole to deliver reformed resilience from first wear, whilst the molded ADIPRENE sockliner and the underpropped adituff toe go the extra-mile to ensure high-impact absorption and exemplary abrasion shielding no matter the setting. The enclosed and recessed rope-style lacing system pays prominent respect to the ‘90s, whilst the over-exaggerated V-stacked heel brace distributes weight and reverberative landings with ease. Across the textured molded soccer-sneaker tongue, printed gold-foil adidas Trefoils match the exterior-facing ‘Puig’ branding across the side-walls for a clean-lined finish that takes inspiration from many influential profiles in adidas’ endless archive.
Marking the beginning of his colourful skate legacy back when he was just shy of 14, after being signed to Lyon’s Cliché Skateboards, honourable Frenchman Puig’s stretch with adidas has landed him with numerous feats including a spot on the 2016-released ‘Awaydays’ edit and 2018’s Paris-filmed ‘Bomba’. With this monumental release accompanied by a coastal-themed clip set against Puig’s hometown of Biarritz in France, the renegade adidas Puig celebrates free-spirited magnetism, unrestrained modernisation and voguish tendencies as best it can.
The adidas Puig will be available at Flatspot on Tuesday 17th November at 00:00am (GMT).
Shop all adidas Skateboarding at Flatspot.