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Introducing Pop Trading Company

Pop Trading Company was founded in 2013, by Peter Kolks and Ric van Rest. Initially working as a successful distributor for top tier skate brands such as Palace, Polar Skate Co and Magenta, Pop began developing their own line of clothing in 2015, then launching its debut collection for AW16. In 2017, Pop Trading Company broke down barriers, by being the first skate brand to feature at Paris Fashion Week, dredging the path for exploring new territories. Being an active part of Amsterdam’s skate community, Pop Trading Company shows solid influences from the golden era of skateboarding, combined with a contemporary menswear edge. It’s this heritage that sets the brand apart, providing guts and a backbone to their garments.

Kolks has emphasised Pop Trading Company’s roots and activation within skateboarding, supporting and sponsoring local Benelux talent and hosting numerous events, its with this realism and passion that the collections grow with cultural relevancy. Citing different forms of menswear outside of skateboarding for influences, Pop Trading Company crafts functional but stylish, contemporary streetwear pieces. With this context the term ‘skate brand’ but only skims the surface.

Pop Trading Company works exclusively with companies that share a mutual understanding in a sculptured, contemporary aesthetic and shaping the future of skateboarding in a unique way, it’s with this selective attitude that the brand can remain faithful to its core values.

With the new AW 2018 collection dropping, the Amsterdam based label boasts a collection harbouring some solid reworked staples. Graphics remain a strong feature within the collection, with pieces such as the Badger T-Shirt, Sub T-Shirt and the Tokyo T-Shirt coming in strong, with influences ranging from the controversial inclusion of skateboarding in the 2020 Olympics, nods to the Seattle grunge label Sub Pop and artist Rop Van Mierlo’s interpretation of the badger from the classic children’s tale of Peter Rabbit.

Tonal colours are prominent within drop 1 from Pop Trading Company, with heavy vibes of green and navy, featured on such garments as the Herman Shirt, Logo Hooded Sweat and Corduroy Cargo Pants. You’ll notice that with this new collection, the brand positions themselves on the path of a clear direction in contemporary menswear, utilising premium crafted fabrics and technical designs, while remaining ever faithful to skateboarding through loose cuts, subtle details and graphic elements.

The Pop Trading Company AW18 collection is online Saturday 28th July and below are a few slides from the Koers Von Cremer shot lookbook.