adidas x Blondey Superstars
Returning to bring further depth and characterised stature to a profile recontextualised by Blondey in late 2019, the adidas Blondey Superstar pairs legacy with left-field innovative aesthetics to bring a luxe and ultra-urban twist to a skate-scene favourite. Keeping the vibe close to his previous white, core-black and gum-brown adidas Rider Series drop, limitless Blondey McCoy enters 2021 at full-speed with this unrestrained, high-end fashion inspired monochrome release.
An iconic sneaker-culture heavyweight born on the basketball court and made famous by evolutionary hip-hop legacy, the adidas Superstar 80 is an ageless silhouette continually revived to suit the ebbing needs of contemporary culture. Re-imagined for skate in its Superstar ADV form by likes of US Skate Team member and fellow adidas Rider Series affiliate Jenn Soto and adidas team-rider Rodrigo Teixeria, the rubber shell-toed Superstar 80 remains a personal go-to sneaker of choice even for the likes of high-flying visionary Blondey McCoy. Inspired by the design’s clean-cut and distinctive design, 2019’s revolutionary re-modelling by McCoy set its sights on casting the imperishable sneaker in a new light; an exposed modernised profile inspired by the rising popularity of sock shoes and high-fashion PVC trench coats.
Hosted by an authoritative monochrome colouring not too dissimilar from OG soccer-style favourites such as the Copa Mundial and the skate-specific Copa Nationale, Blondey McCoy’s latest semi-transparent remastering of the adidas Superstar 80 serves both nostalgic and futuristic vibes well-suited to any enduring skate-style or expressive street-led wardrobe. Switching December 2019’s gum-rubber soles of those styled in all-black, these clear TPU quarter-panelled sneakers expose the interior workings of its construction for a playful yet resilient sense of wear. The classic all-rubber shell-toe encases the front bumper for increased impact resistance, whilst the vulcanised outsole keeps the design’s throwback court-side roots well-aligned. Adidas’ iconic triple-stripe sidewall decals remain interspersed between circulatory perforations and the returning gold-foil commemorative ‘Blondey’ detailings, whilst the flat-lace 6-eyelet lacing system secures the adidas Trefoil printed tongue across the natural arch of the foot. A crisp-white heel collar detailed with brushed-black adidas Trefoil branding seals the sneaker with black-on-white finishing inspired by age-old soccer silhouettes.
Known for his Thames skatewear brand and his throwback ties to Palace Skateboards and London’s Slam City Skates, Southbank native, skater, artist and British streetwear designer Blondey McCoy remains forever inspired by ‘popular culture, chemical imbalance and modern-day religion’. Famed for his entrepreneurial vision and his active reclamation of his millennial stature, McCoy continues to reshape the structure of modern-day skatewear thanks to his unrestrained persona and endless ability to ‘recognize the importance’ of evolutionary skate-centric necessity. Starting his career with Palace back when he was just 14 years old, multi-talented McCoy continues to transfer his ‘be who you want’ ethos across his growing collaborative instalments, whilst the skater-come-artist’s distinctly British aura and preppy college-era undertone is something that continues to inspire regardless of season.
You can purchase the adidas Blondey Superstar here
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