Adidas Skateboarding:
Tyshawn Jones Pro Model
Moulded by the rough and tough of the Bronx and born into the streets by a family of hustlers. Tyshawn Jones epitomises the big come up. Growing up in a predominantly black and hispanic working-class neighbourhood, Jones got into skating when he was 10 years old, while briefly living in Hackensack, New Jersey with his father. Upon moving back to New York, the discovery of the Big Apple’s concrete playground established a progression plateau, which the city had not seen this side of the millennium. Impressed by some footage they had seen, Supreme asked Tyshawn to drop by the Lafayette Street store, which he initially declined. Jones visited 6 months later when a friend needed to buy some hardware, it was here that it was negotiated that the NYC brand would hook him up with boxes of apparel and accessories. What started as a flow deal resulted in starring opposite long term rider and New York resident Jason Dill, in Bill Strobeck’s ‘Buddy’, which dropped in 2012. Tyshawn Jones would become the face of Supreme, representing the nonchalance and raw nature of the brand, with persona, talent and style emitting throughout ‘Cherry’ and later ‘Blessed’.
In 2014 Tyshawn signed with adidas, making his debut full length solo video part in their critically acclaimed 2016 release ‘Away Days’, alongside Blondey Mccoy, Chewy Cannon and team OG Mark Gonzales. Killing it in standout parts, Thrasher would go on to pick Tyshawn as their 2018 Skater Of The Year, making him the first from the Bronx and second black skater to receive the prestigious award.
Tyshawn’s a busy guy, with the inception of his own brand ‘Hardies’ came a new creative endeavour. The brand released its inaugural collection in 2017, offering hardware, apparel and the signature Tyshawn pro ‘durag’, which would sellout like wildfire. Alongside the brand, as of October ‘18, ‘Tastes So Good’ opened in New York, a restaurant specialising in Caribbean and American food. It’s his drive to be better in every aspect of his life that makes Tyshawn a winner. He’s always pushing, always wanting more.
Tyshawn’s forthcoming shoe with adidas has been designed with former pro Scott Johnston. Developing a mid top, with influence from basketball shoes, the boxy build delivers durability for modern skateboarding, equipped with an EVA midsole, adituff abrasion resistance and an inner vulc wrap. The aesthetic serves as further evidence of Tyshawn’s fearless style, adorning ‘Tyshawn’ text in etched gold at the rear, accompanied by crisp white three-stripe branding.
Anyone that has seen the Supreme, adidas and Thrasher vids would have noticed the confidence that radiates from Tyshawn, though when asked to comment on his industry status he remains humble and coolheaded. Tyshawn’s demeanour is easily misinterpreted. As someone who’s outwardly blasé with his surroundings, he’s pretty casual about all aspects of his life. In reality Tyshawn’s hard work has reaped the rewards and accolades, he skates for fun and the rest comes with it.
The adidas Tyshawn shoe releases 18th July 00:01.
Shop adidas collection here
