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Hotel Blue is the latest offering from New York City based Nick von Werssowetz. Known for his library of distinctive rough style, Lurk NYC documentaries and runs of super limited apparel, von Werssowetz was feeling the need for a new creative outlet and launched Hotel Blue in 2016.
Inspired by old cinema and New York City, von Werssowetz reveals that his graphics are influenced by movie posters layered with his own favourite stylised fonts. The limited primary colour palette compliments the exclusive run of products available from each collection; which are also a nod to his inspiration from watching other small skate
companies produce their own small ranges. The SU18 collection gives a nod to 1990s design and style, with distinctive illustrated and photographic graphics.
The Hotel Blue range is influenced by smaller skateboarding brands and his featured riders including Canadians’ Gionvanni Vacca, Will Blakley and Dylan Fulford, plus New Yorker Adam Becerra and Mark Poole, from Rhode Island. Hotel Blue represents the unique style of the NYC skate scene.