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The origins of Converse began in 1908, with the opening of the Converse Rubber Shoe Company in Malden, Massachusetts. It wasn’t until 1917 that the now iconic All Star commenced production, with the Chuck Taylor signature being added in 1932. Now over a century since it’s inception, Converse is recognised as one of the premier footwear manufacturers in terms of heritage and individuality.
Under the name CONS, Converse launched it’s skateboarding programme to the market in 2009 and has grown to harbour one of the strongest teams in professional skateboarding, down to diversity and talent. Louie Lopez, Bobby De Keyzer, Kenny Anderson and Sean Pablo are among the team riders and whom all enjoyed success in the brands first full-length skate video ‘Purple’.
Though the classic Converse kicks have always been a skateboarding favourite, the shoes needed an upgrade to combat the needs of modernity within skateboarding, this is where Converse released shoes such as the Converse CTAS Pro Ox, the Converse One Star Pro Ox, the Converse Breakpoint Pro Ox and even the Converse Jack Purcell Pro Ox, in multiple editions and colourways.
The popularity of the Converse CONS skateboarding range is partially due to the re-engineered guts of the shoes. With the Lunarlon insole now present, comfort, support and cushioning now make the shoes perform as well as they look.