Giving an insight into the lessons and knowledge of Patagonia founder and ‘reluctant businessman’ Yvon Chouinard, this revised edition of Let My People Go Surfing is a great guide for anyone seeking ways to do business a little differently to the norm. Printed onto 272 pages of 100% recycled paper, Chouinard discusses the early days of Patagonia, challenges faced along the way and successes of a left-wing approach to design, manufacture and business. From their Worn Wear Tour, famous Black Friday 2012 campaign, and on-site childcare, Patagonia remains one of the most influential outdoor apparel brands that has stayed true to their ethos during a fast-paced world.
Born through a need for reusable outdoor climbing equipment and clothing that could stand up to abrasion and allow for movement, Yvon Chouinard founded Patagonia in 1973 and has made history with his unique business plan, environmental campaigns and built-to-last products. If you are interested in learning more about the history and setup behind Patagonia, check out the three-part collection Patagonia Business Library.
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