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Let My People Go Surfing (Revised


Paperback), Yvon Chouinard

Let My People Go Surfing (Revised Paperback) by Yvon Chouinard. Giving an insight into the lessons and knowledge of Patagonia founder and ‘reluctant businessman’ Yvon Chouinard, this revised edition of Let My People Go Surfing is a great guide for anyone seeking ways to do business a little differently to the norm. Printed onto 272 pages of 100% recycled paper, Chouinard discusses the early days of Patagonia, challenges faced along the way and successes of a left-wing approach to design, manufacture and business. From their Worn Wear Tour, famous Black Friday 2012 campaign, and on-site childcare, Patagonia remains one of the most influential outdoor apparel brands that has stayed true to their ethos during a fast-paced world.

Born through a need for reusable outdoor climbing equipment and clothing that could stand up to abrasion and allow for movement, Yvon Chouinard founded Patagonia in 1973 and has made history with his unique business plan, environmental campaigns and built-to-last products. If you are interested in learning more about the history and setup behind Patagonia, check out the three-part collection Patagonia Business Library.

Please be aware that, due to licensing restrictions, we cannot ship Patagonia products to customers outside the UK and European Economic Area.

    • Paperback
    • 100% Recycled Paper
    • 272 Pages
    • 6.5" x 9.5"
    • Published by Penguin Random House®
    • Order by 12pm for same day dispatch (weekdays only).
    • Next day delivery is Mon-Fri only (exc. Bank Holidays).

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  • Patagonia

    A brand that stands for environmental mindfulness, Patagonia proudly utilises business to ‘inspire and implement solutions to the environmental crisis’. With all of its cotton certified organic by the Global Organic Textile Standard (GOTS) and bluesign® certified fabrics used across all apparel and pack-gear, Patagonia remains loyal to its commitment to the great outdoors even through manufacturing methodologies. Repair and reuse programmes are matched by their association with the Sustainable Apparel Coalition, whilst their desire to be carbon neutral by 2025 is reflected through their continued use of 100% traceable down and fair-trade recycled materials.

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Let My People Go Surfing (Revised - Paperback) - Yvon Chouinard

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