15 results

Vetra

Vetra
Continuing to focus on craftsmanship above all else, heritage workwear enthusiasts Vetra have refreshed a selection of their staple designs for AW23 in earthy tones of washed black, navy and overdyed jade to curate an understated aesthetic that remains loyal to the brand’s archival influence, their Euro-centric narrative and their ‘VETements de TRAvail’ utilitarian...Read more
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Continued from above

namesake. New season revisions such as the resilient 5C Organic Workwear Jacket and the lengthy No.4 Organic Workwear Jacket have been consciously redesigned in line with mindful manufacturing processes to honour the rising necessity of sustainably sourced apparel, whilst the soft cord No.5 Corduroy Workwear Jacket combines the brand’s classic character with archival fabrics and contemporary textile trends to solidify their seemingly ageless appeal that has continued to dominate the workwear industry ever since their humble foundation.Still owned and operated by the Beerens family, Vetra is an authentic French workwear label that continues to offer high quality, traditional designs that remain timeless against ever-changing trends. Founded in 1927 in Paris by Edouard Beerens, Vetra has seen its fair share of history. Selected to make uniforms for the French Army during WWII and then assigned by the Nazis for the same purpose which Edouard directly refused to do, as a statement to the German forces he destroyed all of the company’s machinery - except for his prized buttonhole maker - and quickly fled to Le Lude in the West of France in 1940 where the company was built once more from the ground up. Using traditional fabrics such as cotton twill and favouring shades of blue which were commonly used by farmers, craftsman and rail workers throughout history, Vetra have stayed true to Edouard’s original vision and have a reputation for attention to detail, quality and finish that ensures each design stands the test of time within its construction and aesthetic.

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