Oakley

With roots lying within motorcycle grip design, in 1975 Oakley’s founder James Jannard began to develop new revolutionary accessories for BMX and motocross out of his garage in California. After finding his grasp would become weaker through sweat and heat, a notable invention was a new type of grip handle made from a material called Unobtanium, which dramatically increased gripping qualities. This development was also used for the first commercial eyewear and goggle styles and remains used to this day, which is something the brand has become the most recognised for. 1980 saw the start of eyewear styles coming to the forefront of the brand, which included the development of ski-goggles and sunglasses designed for athletic wear. Oakley continued to see further success after American cyclist Greg LeMond won the Tour de France wearing a pair of the brands eyeshades, in addition to the introduction of CAD/CAM technology for the

first time within the sunglasses industry. Models such as the Oakley M2 Frame have a distinctive athletic look and are crafted to provide a streamlined and non disruptive view - alongside a non-slip arm design - of whatever activity you’re partaking in.

Furthering this, Oakley offers a range of eyewear not only for surfing, skiing, skating or cycling but also for those seeking stylish, everyday glasses that provide reliable eye protection through the use of specially developed lenses that not only protect but also enhance colour and visibility. Paying homage to the original early ‘80s designs, SS19 includes a selection of Frogskins models with Prizm lenses, which cater to specific environments through enhanced contrast, recognisable through keyhole nose bridges and mirrored frames.