Hélas

Hélas brings Parisian flair to core skateboarding - playful, polished, and packed with personality. Started by Lucas Puig and crew, it’s rooted in legit skate culture but never afraid to lean into sport-inspired style, vintage nods, and bold graphics. From velour tracksuits to clean logo caps, it’s the kind of gear that stands out without trying too hard. Whether you're stacking clips or just after something with Euro attitude and skate credibility, Hélas hits the sweet spot. Confident, cultured, and just the right kind of unexpected - it’s skatewear with a creative and colourful twist.