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Polar Summer 19 Selections

Continuing to gather strength each year and every season, Polar Skate Co. have managed to remain authentic and high spirited in all that they do since coming onto the scene back in 2011. Perhaps it’s their team of international skaters or founder Pontus Alv’s unique creative vision, but so few brands manage to continually bring something new to the table with a naturally effortless allure; Polar live what they promote and it shows. Summer ‘19 sees a fresh rework across styles and cuts which have become a signature aesthetic of the brand, and fabrics remain medium to heavyweight which promotes confidence within the designs’ longevity, whilst also hinting at unpredictable Northern European summers - which for the most part don’t demand a complete wardrobe swap, but rather versatile layers.

Known for their ‘90s inspired styling which pays homage to the gritty, non-digitised times of the era, Surf Pants, drawstring Swim Shorts and cotton fleece crewnecks provide familiarity for fans of Polar’s hardwearing essentials, whilst more experimental denim pieces and 1950’s cuts support an underlying sense of refinement. Regardless of an ever-growing fan base and regular discussions with Polar being an influential figure within the fashion industry, a commitment to the support of local creative talent remains - both artistically, on a skateboard and through the use of European manufacture, enhancing the already strong community spirit that runs throughout marketing campaigns and the brand’s online presence.

Entitled ‘Skate Life’, new themes highlight crime, world domination, nature, Asia and yin and yang. Perhaps as a hint at the current state of world affairs where political and social expression and the protection of our natural environment are in a constant battle, Polar celebrates the escape that can be found through a rich connection both digitally and in-person. This idea is presented across oversized graphic t-shirts which make the majority of the collection and present new controversial designs from Jacob Ovgren, alongside dragons and stylised typography from team rider Emile Laurent suggesting the sights and experiences from time spent in Asia earlier in the year. Additionally, Stefan Narancic’s disarranged ‘Gnarhammer’ artwork has been presented across long sleeve cotton tops with a selection of characters down either arm.

Crisp 345gsm raw denim has been introduced to the ‘93 Denim Jeans and matching ‘94 Denim Jacket, bringing a new character to one of a few ‘90s inspired styles that have a hint of 1950’s workwear, with name tag embroidery on the chest and bartack stitching at key stress points. References to Alv’s ‘The Strongest Of The Strange’ video decorates the reverse of the ivory Notes Denim Jacket and across button through Strongest Notes Art Shirts, which work well for both casual and smarter occasions thanks to the use of lightweight Portuguese viscose. Experimental stripes accent Piqué Surf T-Shirts with a custom neckline design, showing consideration for finer details.

For the most part, the collection adds upon already known and loved designs that have become staple pieces within the brand’s own right. Muted tones of navy and red are at the centre, enhanced by sharp primary colours and unexpected pops of yellow and neon green. Poor weather aside, whether you’re keeping it low key in shorts and tees this summer or looking ahead into autumn, the spirit of the easy-going, high energy season has been captured within the release.

It’s been a busy year for the Polar team so far with a spring collection arriving in March, shortly followed by a trip to Japan for their first article in Thrasher magazine - which has clearly had an influence throughout the summer collection. As the warmer months come into full force, a momentous collaborative footwear release sees Nike SB join forces with Pontus Alv and the team on two footwear designs or “training facilities for your feet” as the accompanying campaigns joke, presented in the style of the first printed ‘Just Do It’ advertisements. Photographed and shot in Puerto Rico where team riders Nick Boserio, Hjalte Halberg, Oskar Rozenberg, Dane Brady and Andrew Wilson made full use of residential areas and lush rainforests. A mix of super 8 and digital footage by Pontus Alv, Tor Ström and Jose Papo Rodriguez results in an engaging videography vibe that is reminiscent of early ‘90s skate videos. Good times appear to be at an all time high, which is reflected through the energy within the summer ‘19 apparel release.

Polar's summer collection releases 8AM BST Friday 21st June 2019


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