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Continuing their #supportyourlocalskateshop Orange Label project Nike SB have introduced the first footwear style designed by a pro rider - the Nike SB Orange Label Bruin Ultra 'Ishod' Shoes. Revealed for the end of the summer, the split design has been imagined by team rider Ishod Wair who has opted for durable nubuck across the outer and breathable mesh on the inner panels. No stranger to designing Nike SB footwear with a host of collaborative SB Blazer Chukka XT and Dunk Low releases under his belt, Wair continues to experiment with tones and materials to achieve refined yet playful designs that reflect his personal taste and lifestyle.
Accompanied by a selection of sportswear influenced apparel, for this Bruin Ultra model the two fabric halves are connected by branded nylon tape bearing an outlined ‘Nike SB’ text logo, whilst the exposed foam tongue has also been made from a combination of materials. Enhanced by safety orange accents and a customised Nike SB Swoosh tick logo label, signature components as part of the Nike SB Orange Label project tap into the origins of the Nike brand. Constructed with auxetic shapes between the upper and midsole for equal pressure dispersal in every step, a Zoom Air unit has been added within the heel whilst the herringbone tread pattern is adorned with bold ‘Ishod’ lettering in grey. Matching the low-key colourway, Orange Label jackets and pants have been released alongside, created with a focus on both style and purpose using 100% polyester ripstop that offers protection from the rain and repetitive abrasions. A wider version of the branded tape has been used for a split colour design whilst raglan sleeves on the jacket allow for a greater range of movement, and elasticated cuffs keep the fabric in place when active.
Raised in a small town in New Jersey, Ishod never dreamt of becoming a professional skateboarder but after handing out promotional DVDs at the Tampa Am contest in 2009 he began riding for Real Skateboards who turned him pro in 2011. Releasing four video parts, Thrasher awarded Ishod Skater Of The Year in 2013 which lead to his first signature shoe with Nike SB. As his favoured footwear style, Nike specially upgraded the SB Dunk Low Pro and released it as a signature model, before working with the skater on a variety of collaborative designs. His personal life and interests act as continuous inspiration, including his love for vintage BMWs which was prominent within an early Nike SB Dunk Low design with customised car-themed sockliners. Known for his effortless steez in parts for Nike SB including the most recent ‘Ishod Wair Back on my BS (Blazer Sh*t)’ released last summer and the newest collaboration with Amsterdam’s by Parra, Ishod remains endlessly humble about his current position which is reflected through everything he puts his mind to.
The Nike SB Orange Label Bruin Ultra 'Ishod' Shoes and Orange Label apparel is available exclusively through a selection of skate stores on Saturday 31st August at 8am.
Shop all Nike SB Orange Label at Flatspot.
Shop all Nike SB at Flatspot.
Nike SB Orange Label Bruin Ultra 'Ishod' Shoes - Black / Black - Safety Orange
Nike SB Orange Label Bruin Ultra 'Ishod' Shoes - Sequoia / Medium Olive - Safety Orange
Nike SB Orange Label Jacket - Black / Black / Black
Nike SB Orange Label Jacket - Sequoia / Medium Olive / Sequoia
Nike SB Orange Label Pants - Black / Black
Nike SB Orange Label Pants - Medium Olive / Sequoia