Introducing: Last Resort AB
“I like turning dreams into reality. I love creating & making things; everything from the perfect shaped board to solving the skaters pants nightmare” - Pontus Alv.
The latest venture and the start of dream number four by Polar Skate Co. founder Pontus Alv and long-time friend Sami, Last Resort AB is a new independent company with a focused vision to create skate shoes crafted by and for skateboarders all around the world. With no corporate backing and complete creative freedom, the duo have no one telling them what to do and don’t believe you should either.
During a relaxed catchup at a beachside bar in Portugal some years ago, Alv and Sami realised they shared the same vision in creating their own skate shoe company and decided to combine forces and experience from working extensively within the design and skateboarding industry. Sami had initially started his own company, Last Resort AB in 2018 with a “3-3-20” brand alongside. Sold only in Japan, his high-end sneaker designs found success but it wasn’t until his meeting with Alv in 2019 that the idea for this joint venture to create goods that represented their vision and requirements came to light.
As an extension of his perspective on culture and thoughts of how through DIY spirits, community and friendship, great things can be made, Pontus Alv continues to move forward with his own creative ideas that are continually well received by fans and like minded individuals. Well known for his work through Polar Skate Co., as a brand that many now look to for a different perspective on skateboarding with custom artwork as a main focus across custom apparel silhouettes and skate deck shapes, Alv’s independent spirit is notable throughout the first release of Last Resort AB goods and demonstrates his dislike with larger corporations now hopping onto the skateboarding trend with little or no understanding as to its roots. A strong believer in ‘if you can’t find it, shut up, do something about it, redesign and make it better’, Alv has done just that in partnership with Sami through Last Resort AB.
Released in September 2020, the ‘VM001’ is the first skate shoe to be unveiled by Last Resort AB and is rich in focused, custom detailing held within a simple silhouette. Extensive testing and development has been crucial within the shoe's evolution, led by a desire to create a highly functional shoe for skateboarding and beyond, without compromising on style. Designed specifically to the duos preferences using their rich individual experiences in skateboarding, their own tastes and catalogue of styles they’ve seen come and go throughout the industry, a mantra of ‘Intention to Detail’ has encouraged the final design to be uncompromising and attune to the demands of skateboarding. Simplistic on first viewing, the shape of the VM001 skate shoe has been modified to ensure an improved snug fit where it matters most with foxing tape in a certain finely tuned thickness and height that ensures great flexibility and boardfeel; whilst a few millimetres may not matter to some, Alv and Sami understand that even the smallest details make the biggest impact. Additionally, the outsole boasts a unique pattern that is grippy and durable with angles slanted in a way that means the grooves won’t collect gravel. Drop one sees cotton uppers, with suede soon to follow during the second drop, and panels positioned in those ‘danger zones’ are reinforced with double stitching. The 100% lace up fastening guarantees a secure and customisable fit whilst ageing more gracefully and staying in place better in comparison to polyester alternatives.
Like most work associated with Pontus Alv, fun and stylised artwork has also been included across the tongue label and on a two tone rubber heel stamp which show the Last Resort AB ‘Eyes’ character peeking over a globe and sharp edged surface. Seen again across apparel styles such as the Eyes T-Shirt, World T-Shirt and accompanying Eyes Socks for anyone wanting to double up their Last Resort AB footwear styling, much like the shoes the illustrations are simple but effective and are set to become immediately recognisable for those in the know.
Set to drop on September 18th 2020, we’re as stoked as Alv and Sami to see how the pair have achieved their goal of perfecting and bringing out their first unisex shoe made for skateboarding, exploring and creating. Significant for not only them, but anyone who has a dream they want to bring to light as an alternative to larger corporations, this is just the beginning of Last Resort AB’s achievements and no doubt the start of a new wave of like minded independent labels.
The Last Resort D1 collection will be available on Friday 18th September 2020 at 10:00AM (BST).
Shop all Last Resort at Flatspot.