Nike SB ‘Hack Pack’
Inspired by the natural DIY attitude behind skateboarding Nike SB have dived into the new year with a confident ‘Hack Pack’ capsule that includes chop and change aesthetics across Blazer Mid Edge and Bruin Edge footwear models. Harnessing the energy behind own repair jobs and custom adaptations that express individual personalities: exposed stitching, repositioned Swoosh ticks, misplaced fabric swatches and double tongues bring an experimental look to established silhouettes.
Set to expand throughout the year with different colourways and experimental designs, the first to arrive within the pack includes the Blazer Mid Edge which in its debut white colourway has a classic look with midnight navy and beige elements. Seen on the sought after Nike SB x Sacai collaborative models and recognisable for anyone that remembers the detail from the first time around during the ‘90s, Nike have incorporated a removable double tongue to allow you to adapt the style to suit your mood. The longer university red ‘Blazer Mid’ tongue sits below a shorter, removable white mesh insert adorned with a two tone ‘Dunk Low Pro’ tag. Practical skate-driven elements remain, including raised foxing tape around the heel for durability, a cushioned ankle collar and full length lace up fastening that ensures suitability for all day skate sessions. Positioned around the toe vamp, on the outer side panel the customary Swoosh emblem has been torn away leaving an outline of exposed midnight navy coloured thread. Extending across one side of the laces, a beige suede cut out overlay mimics the look of a repair job. Encouraging personalisation in the spirit of Do-It-Yourself culture, Swoosh tick stencils arrive with each pair, allowing you to draw, paint, spray and cut away to express your own unique style.
Following on from the early January release, a more vibrant edition of the Blazer Mid Edge is set to arrive soon, built with the same decorative details enhanced by watermelon and university gold tones. The laser blue canvas uppers provide a background for the modifications which wrap around the outer side of the foot and lace up fastening which holds the removable double tongue detail in place. The two tone sockliner matches the uppers and boasts a Zoom Air unit within the heel. Not for the faint hearted, this edition is for anyone who wants to stand out from the crowd and bring a cheerful burst of colour to everyday.
Demonstrating a more understated approach that hints at the idea of patching up tears, a Bruin Edge design offers a reworked version of the much-loved low cut Bruin model with white canvas uppers, beige suede overlays around the front side of the foot and small neptune green embroidered Swoosh ticks on either side. A woven Bruin Low tongue wraps over the edge of the longer exposed foam tongue whilst an additional panel of foam can be seen below. Across the back of the heel a shaped beige suede panel strengthens the area and embroidered ‘Nike’ lettering in orange adds further colour.
For some, customisation might come through daily wear but for those wanting to bring immediate character to their latest footwear purchase, Nike are supporting hand doodles, spray painting and cut away segments through the accompanying Swoosh stencils that arrive with each Blazer Mid Edge and Bruin Edge style. Acting as a strong reintroduction into the world of personalisation, this initial release captures the spirit of DIY’ing which helps us to differentiate ourselves from others; whether this be as part of crews or collectives or simply feeling comfortable in being true to oneself. It’s becoming commonplace for designers to incorporate the idea of customisation through the use of reactive fabrics and tailored experiences. With many brands now offering an inhouse modification service such as Nike Janoski by You, Vans Customs or hand painted designs by freelance artists sold through platforms such as The Custom Movement, footwear is a key item that will act as a canvas for self expression whilst also being practical.
Set for release from January 2020, the Nike SB ‘Hack Pack’ is rumoured to be expanding throughout the year in various iterations that play into an impactful idea that puts the power into the wearers hands and taps into the exclusivity of sneaker culture by encouraging no two pairs to be the same.
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