Helas Total Hoodie in Black. A stand out hoodie style for the season, this Helas hoodie has a bold monochrome look and has been made from 100% cotton for casual comfort. Contrasting white panelling is visible across the hood, shoulders, sleeves and chest whilst the signature Helas umbrella graphic has been screen printed on the left side of the chest for further character. The double hood offers warmth and protection from the elements and can be adjusted to suit using external black pullcords and for storing small essential items such as a phone, wallet and keys, a kangaroo pouch pocket has been added at the waist below a horizontal panel on the chest. Helping to keep the fit in place when active, wide ribbed cuffs wrap around the edge of the body and long sleeves.
Suiting layering throughout the year and relaxed everyday wear, this hoodie incorporates distinctive Helas umbrella branding which reflects the Paris based brand’s initial inspiration for being created by Stephen Khou, Clement Brunel and Lucas Puig. Imagined on a rainy day at a London pub, Hélas’ means ‘unfortunately’ in French and represents the mood when rain fell in the British city meaning the team couldn’t skate. As their signature emblem, the umbrella is included within each seasonal release as well as old-school VHS style skate videos released online.
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