Seen here in a neon-striped black colourway, this Hélas Sporty Hoodie evokes an old-school aesthetic that pays homage to both ‘80s and ‘90s skate styling. Made from 100% cotton and designed to offer an added layer of warmth atop any layered look, this regular-fitting hoodie is styled with an elasticated hemline, cuffed sleeves and a drawcord fastened hood for added customizability. A white-trimmed neon green striped panel flows across the centre of the chest and down the sleeves, whilst neat embroidered ‘hélas’ branding, positioned directly at the centre of the chest and in woven-tab form across the hemline, helps sign this energetic hoodie off with its own authentic persona.
Founded in 2011 by good-friends and fellow skateboarders Lucas Puig, Stephen Khou and Clement Brunel, Hélas is a brand well-known for its iconic umbrella decals and it's undeniably European charm. Inspired by skate culture, both past and present, as well as by abstract art and the crew’s undying love for old-school VHS taping, Hélas has become a go-to brand for many and has even cemented itself with an ongoing partnership with adidas skateboarding.
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