Helas Lazy Hoodie

Loyal to the Parisian-based brand’s admiration for classic sportswear profiles and throwback aesthetics, this heather grey Helas Lazy Hoodie evokes a laid-back persona that actively matches its aptly-named design. Made from 100% cotton for more comfort-minded and insulative wear, this regular-fitting hoodie is styled with cuffed sleeves, an elasticated waistband and with colour-blending fabric drawcord fastenings across the opening to its spacious, split-panel hood. Above the brand-tab decorated hemline, a practical dual-entry pouch pocket offers ample space for keeping valuable items tucked away, whilst the sleek blue and white-stitch ‘Hélas’ branding across the centre of the chest helps sign this layered-look essential off with a sense of nostalgic authenticity.

Launched in 2011 by Palace Skateboards main-man Lucas Puig and fellow Toulousain skaters Stephen Khou and Clement Brunel, Hélas is a fun-loving skatewear brand that actively admires all there is to honour about classic sportswear profiles and functional skatewear trims. Led by their love of the ‘80s and ‘90s, as well as their appreciation for grunge VHS-taped edits, Hélas continue to pump a wholly refreshing sense of energy into the market, backed by a lengthy and still-ongoing partnership with adidas Skateboarding and a huge array of professional skaters.