Helas Class Hoodie in Black. Crafted from 100% cotton and tailored to a regular fitting for elevated everyday comfort, this new-season monochrome Helas hoodie arrives as part of the brand’s latest SP21 release. With its classic cut and its bold-black composure, this long-sleeve layer features cuffed sleeves, a rib-knit and flag-label detailed hemline and a spacious deep-set hood with tonal drawstring fastenings across the concealed neckline. Remaining true to the profile’s sportswear lineage, a practical dual-entry kangaroo pocket can be found above the waist, whilst colour-contrasting crisp white ‘Helas’ embroidered branding decorates the centre chest.
Founded in 2011 by Lucas Puig, Stephen Khou and Clement Brunel, Paris-based Helas is a fun-loving skatewear brand with a penchant for old-school VHS edits, classic sportswear stylings and throwback ‘80s era aesthetics. Having all grown up in Toulouse, the brand resonates the creative trio’s laid-back charm, whilst odes to the iconic French Lacoste Steez cap, London’s rainy-day culture and their shared love of skateboarding combine to create an unchallenged aesthetic admired by all.
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