by Parra Paper Dog Systems Hoodie

by Parra Paper Dog Systems Hoodie in Navy Blue. A new take on a versatile hooded sweatshirt, this by Parra hoodie is made from heavyweight cotton with a soft, premium finish and features custom decoration on the front and left sleeve. Providing warmth and coverage from the elements, the attached hood has been constructed in panels and can be resized to suit using external colour matched pullcords with navy aglets. At the waist a large kangaroo pouch pocket has been sized to hold essential items such as keys and phone with embroidered ‘Parra’ lettering in white below the outer top edge. On the left sleeve a series of illustrations have been embroidered with a neat finish to show a multicoloured sail boat, running dog character and systems corp style Parra logo variation. Providing a close but flexible fit, wide ribbed navy blue cuffs complete the edge of the body and long sleeves.

Founded in 2004, by Parra is an extension of Amsterdam based artist Piet Parra’s creative style which often includes whimsical characters and unique fonts coloured in a select colour palette of pink, blue, red and teal. Having collaborated with brands such as Nike SB on distinctive footwear designs, Parra continually expands upon his creative offering and for each seasonal release of apparel, accessories and homewares uses conscious manufacturing techniques such as cold dye effects and water based screen print inks.