Helas Tourist T-Shirt in Black. Crafted from 100% premium cotton and arriving as part of the brand’s latest seasonal release, this short sleeve Helas t-shirt is a creative staple that pays homage to the brand’s Parisian ties. Inspired by classic tourist merchandise and tailored to a relaxed fitting for a comfortable day-on-day wear, this bold black tee features a casual crewneck collar, a reinforced hemline and tonal stitched seams for additional structural support. Signed off with an embroidered flag label across the hemline and with crisp white ‘Helas’ centre chest branding that features a red Eiffel Tower in place of the letter ‘A’.
Never ones to shy away from their European heritage or their Euro-centric narrative, Paris-based Helas is an open minded skatewear brand founded in 2011 by Lucas Puig, Stephen Khou and Clement Brunel. Progressive and inventive with their aesthetic, Helas’ appreciation for ‘80s era sportswear, old school VHS edits and odes to their cap club lineage remain evident within each and every new release.
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