Helas Monnaie Long Sleeve T-Shirt in White. Crafted from 100% cotton and tailored to a classic fitting for elevated everyday comfort, this long sleeve Helas t-shirt is a crisp white silhouette well suited to both skate and street wear. Styled with a casual crew neck collar, cuffed sleeves and a woven elastic flag label hemline, this laid back tee is signed off with a renaissance style printed decal across the centre of the chest that features translated ‘the umbrella brand’ scripture displayed in French beneath.
Continually honouring their French heritage through their relaxed aesthetic and their appreciation for their notedly European narrative, Paris-based Helas is a pioneering skatewear brand founded in 2011 by Lucas Puig, Stephen Khou and Clement Brunel. Initially inspired by French Lacoste Steez caps, the brand’s headwear foundations have evolved tenfold, with their umbrella clad apparel now host to an international acknowledgement that stretches far beyond the co-founders’ shared Toulouse roots.
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