Helas Daisy T-Shirt

Seen here in a desirable shade of dark blue, this Hélas Daisy T-Shirt arrives as a seasonal staple from the brand’s latest SS20 drop. With its floral undertones and creative energy, this 100% cotton tee is styled to a regular fitting whilst its straightened hemline, flexible non-invasive collar and the bartack stitching throughout all work together tirelessly to implement a more skate and street-friendly wear. Their iconic umbrella-style logo has been playfully updated to display itself with kaleidoscopic daisy-like printing; a design that is showcased across both the left chest and between the shoulders on the reverse for a more characterised sign off.

Inspired by the idea of ‘French Lacoste Steez’ caps, Hélas is a Parisian skatewear brand that launched in 2011 and has since developed exponentially far beyond the realms of its original headwear remit. Home to edits with the likes of Brian Peacock, Brayan Albarenga and Roman Lisivka, Hélas continues to prove their worth, with their throwback aesthetics and their undying appreciation for classic sportswear stylings never ceasing to strike the perfect balance between function and throwback fashion.