Hélas Cloudio Hoodie in Black. Offering a creative spin on their classic umbrella-style logo, this new-season long-sleeve layer arrives as part of the brand’s latest season-friendly release. Crafted from 100% cotton with a comfort-orientated brush-lined interior for added insulative value, this regular-fitting hoodie features cuffed sleeves, an elasticated hemline and colour-matched drawcord trims across the opening of its deep-set protective hood. A practical dual-opening kangaroo pocket can be found above the waist for easy on-the-go storage, whilst the classic blue and white hem-tab is complemented by a cloud-filled umbrella-print logo across the left-chest and again across the clouded rear.
With a love for traditional ‘80s era sportswear, vintage European artwork and organic connections, Paris-based Hélas is a fun-loving and contemporary skatewear brand led by visionary directives and famed professional skaters Lucas Puig, Stephen Kho and Clement Brunel. Famed for their memorable short-forms, including their ‘Ninja Tortures’, ‘Fellas’ Series and their Thrasher-premiering ‘Polo Club’ edit, Hélas is a brand that keeps on giving when it comes to contemporary skate-centric necessity and unrestrained sports-orientated aesthetic.
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