Designed in celebration of 60 years of Motown, this dusty fuchsia edition of the Carhartt x Motown Orderform T-Shirt is made from premium cotton and features front and back screen printed graphics that reference tracks recorded under the Motown record label and their individual stamper numbers from the likes of The Jackson 5, Marvin Gaye, The Contours and Diana Ross. On the left side of the chest the famous Motown ‘M’ emblem has been printed in black above ‘Carhartt’ lettering and ‘C - 313. MR - 313’ text within narrow sections in white sits below, all encased within an outline. The design continues onto the reverse with a duplication of the front graphic arranged in rows of four with individual track names and large stylised text above reading ‘New Releases! From Motown’. Running underneath the design an order form type section has a personal detail area with ‘Motown Record Corp’ to the right side.
Famous for reshaping the sound of American pop music and for diversifying soundwaves across the world, the Motown record label was founded in 1959 by Berry Gordy Jr in Detroit, USA. With a distinctive sound that was reflective of the soul behind each artist and major changes within history at the time, the label is responsible for establishing some of the most celebrated musicians of the time which continues to be acknowledged in modern day. In homage to this, Carhartt have designed a thirteen-piece capsule range of apparel and accessories customised with collaborative graphics and references to key musicians.
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