by Parra Systems Logo Crewneck Sweatshirt in White. Influenced by corporate logos, the designs on the front and reverse of this by Parra sweatshirt show the brand’s distinctive creative style but with a new theme introduced for AW21. Made from premium heavyweight cotton with a soft and smooth finish, this sweatshirt has a flexible ribbed trim to help support fit retention and movement during everyday wear and wide ribbed cuffs around the edge of the body and long sleeves provide a secure but comfortable fit. Applied using a water based screen print technique, on the left side of the chest artwork shows stylised ‘In Your House’ lettering in navy with an embroidered illustration of planet earth below. As a continuation of this, a larger print across the reverse presents a series of logos inspired by corporate emblems that spell ‘Parra’ with additional ‘systems corp’ text underneath, all in navy for a stand out effect against the crisp white fabric background.
Producing each of his seasonal collections with mindful techniques and decoration methods such as water based screen print inks and cold washes, Amsterdam based artist Piet Parra uses his label by Parra as an extension of his creativity across apparel, accessories and homewares. For AW21 themes of horses, sailing and corporate logos have been portrayed using a variety of whimsical characters, custom fonts and vibrant shapes in Parra’s signature colour palette of ink, blue, red and teal.
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