The Polar Skate Co. was launched by long time and globally respected, professional skater Pontus Alv in May 2011. Disillusioned by the corporate governance of the skateboarding world that he had encountered in America, after a period of reflection, Pontus decided to do it differently. From his home city of Malmo in Sweden, creating and running Polar Skate Co. with his own and shared philosophies of creativity and open mindedness at it's core...and of course skateboarding. It immediately struck a chord with the worldwide community, for this fresh spirit and the execution of all that Polar designs and makes.
Clean design and logo graphics such as the Fill Logo, Stroke Logo and Through The Curtains variations, sit alongside individual artwork from the likes of Polar co-designers Stefan Narancic & Jacob Ovgren. Polar holds up a mirror and reflects back the ridiculous and hypocritical. Alongside their own clothing, accessories, hardware and projects this ethos has led to some brilliant original and limited collaborations with the likes of Carhartt WIP and Converse. Polar Skate Co. retains that original sense of anarchy and exploration that has always been associated with skateboarding, whether it's the travel, home made obstacles, self published videos or other art. It's about self governance right? In the not so words of Sinatra...'They Did It Their Way...'.