The Polar Skate Co. was launched by long time and globally respected, professional skater Pontus Alv in May 2011. Disillusioned by the corporate governance of the skateboarding world that he had encountered in America, Pontus decided to do it differently. From his home city of Malmo in Sweden he created Polar Skate Co. It immediately struck a chord with the worldwide community, for this fresh spirit and the execution of all that Polar designs and makes.
Clean design and logo graphics such as the Fill Logo, Stroke Logo and Through The Curtains variations, sit alongside individual artwork from the likes of Polar co-designers Stefan Narancic & Jacob Ovgren. Polar holds up a mirror and reflects back the ridiculous and hypocritical. Alongside their own clothing, accessories, hardware and projects this ethos has led to some brilliant original and limited collaborations with the likes of Carhartt WIP and Converse.