Patagonia clothing company was founded by and is still owned by Yvon Chouinard. A pioneering alpine climber, the Patagonia clothing company was born after he produced soft goods alongside his own climbing hardware. Its name was inspired by a growing love for the country Patagonia but more notably out of a strong connection with the Fitz Roy mountain range in particular. Through the 80s and 90s Patagonia grew its outdoor clothing range and reputation through its unequivocal vision and commitment to quality and the environment.
Today Patagonia produce a comprehensive range of technical clothing, bags and equipment from Gore Tex Alpine shells and Down insulation jackets through to ethically produced organic cotton t-shirts presenting artists work and messages they want to promote. Patagonia is now as famous for its style and quality of clothing manufacture as they are their attitude and ethics. Patagonia will now repair any of their garments for free, no questions asked, creating in their path a deeper connection to the clothes we purchase and the things we do whilst wearing them.