The Adidas skateboarding range has taken classic silhouettes from the brand and redesigned them specifically for skateboarding. Cult styles such as the Stan Smith and Superstar Shell Toe in particular are obvious examples of how Adidas has updated relevant shoes for Skate with the use of appropriate outsoles, shock absorbing liners and strong colour ways. Adidas is now deeply involved with Skate spearheaded by their team of world class Skateboarders. This in conjuction with art direction by Matt Irving has meant that the brand's Skateboarding sub label has gained massive attention from modern Skateboarders in the context of relevant skate and sportswear fashion worldwide. Original footwear stand outs have been designed in partnership with Skateboarders Mark Gonzalez, Dennis Busenitz, Lucas Puig and more recently Mark Suciu. The Busenitz pro, a particular favourite drawing influence from several soccer shoes and melding into a rad skate shoe with its awesome and original tongue. The Gonz continues to put out new shoes while delivering a flow of his unique drawings for the clothing collection. Injections of tech and innovation are added via the adidas boost and adv programmes, colour ways are issued with team rider and partnership endorsement. For example popular colour ways by Benny Fairfax, Chewy Cannon, Welcome Skateboards and The Hundreds are just some of the highlights.
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