Magenta Inner City Lovers T-Shirt in Ash. Paying homage to the brand’s founding date of 2010, this 100% cotton tee boasts a lightweight yet breathable 180gsm composure that’s designed to complement any active setting with ease. Styled to regular fitting with a straight-cut hemline, reinforced sleeves and a flexible rib-knit collar across the neckline, this go-to tee is signed off with forest-green ‘Magenta: Inner City Lovers’ print branding across the centre of the chest with a block-tone skater that references the brand’s urban appeal and commitment to the sport.
Backed by their ‘do what feels good’ ethos and their passion for celebrated uniqueness, Magenta is a humble and authenticated skatewear brand that isn’t afraid to challenge the contemporary status quo. Launched in 2010 and named after a district of Paris that the co-founders shared growing up, Magenta is an instantly relatable skatewear brand backed by realistic goals and seasonal collections of timeless apparel.
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