Helas Tourist T-Shirt in White. Crafted from 100% premium cotton and tailored to a relaxed fitting for elevated everyday comfort, this short sleeve Helas t-shirt arrives as part of the brand’s latest W21 release. Styled with a casual crew collar neckline, tonal stitched seams and with a reinforced straight cut hemline that features an embroidered flag label detail. Signed off with bold black ‘Helas’ centre chest branding with an Eiffel Tower logo in place of the letter ‘A’ that honours the brand’s Parisian ties and the profile’s tourist merchandise inspiration.
Backed by edits such as their ‘Hotel De Ville’ and ‘Fellas: A Cappella Peacock and Devine’ releases from 2020, Helas is a Paris-based skatewear brand known for their iconic umbrella logo graphic and their appreciation for vintage ‘80s apparel. Merging classic French colourings with odes to their founding cap club ties, Helas’ expressive narrative is one that never ceases to evolve no matter the season or necessitated setting.
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