Helas Montagne T-Shirt in White. Customised with screen printed artwork on the front and reverse, this 100% cotton t-shirt from Helas features a new design that includes an illustration of a wolf-face mountain and stylised lettering below. Suited to casual everyday wear, the curved neckline has a flexible ribbed trim to allow for movement and fit retention over time whilst the body and short sleeves have clean, straight cut hems. Printed in light green for a contrasting look, the wolf-face mountain illustration has been positioned on the left side of the chest with stylised ‘Helas Montagne’ lettering in red underneath, whilst on the reverse the same design can be seen to a larger scale across the shoulders. Adding signature branding, a small woven white and red label can be seen on the lower right side of the front around the edge of the hem.
Founded by Stephen Khou, Clement Brunel and Lucas Puig in 2011, Helas has become known for its casual ‘90s inspired aesthetic which the team bring their own spin to in the form of custom artwork and detailing. Ensuring goods suit wear whilst skateboarding and bring comfort to everyday, silhouettes are often relaxed and fabrics such as nylon and cotton are favoured across sportswear and outdoor inspired silhouettes. For this season the trio have taken note from ‘90s styling and ad campaigns to present a new selection of their own apparel and accessory designs.
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