Paying active homage to the brand’s creative spirit and their ongoing appreciation for cross genre cultures, this white Hangover T-Shirt from Helas arrives as a new season design from the brand’s latest seasonal collection. Made from 100% cotton and styled to a regular fitting to boost its overall sense of everyday appeal, this short sleeve tee features reinforced seams, a straight cut hemline, colour matched bartack stitching and a flexible rib knit collar across its chafe resistant neckline. A monochrome embroidered brand tab can be seen across the right side of the structured hemline seam, whilst texture inspired printed ‘Helas’ branding and photo illustrative detailing of a hanging military personnel decorates the immediate centre of the chest for a creative sign off. On the reverse, the brand’s iconic umbrella logo is seen filled with a graphic illustration of the brand’s city based locale, Paris, whilst the same military soldier, a photo realistic helicopter and handle-branded ‘Helas Hang Over’ printed scripture signs the design off in line with the brand’s ode to out-the-box stylings.
Inspired by VHS tapes, classic ‘80s sportswear profilings and by a self-confessed appreciation for traditional French colourways, Paris based Helas continues steadfast into AW20 with the release of yet another well curated seasonal collection. Founded in 2011 by good friends and fellow skaters Lucas Puig, Stephen Khou and Clement Brunel, Helas is a brand that takes no prisoners when it comes to striking the perfect balance between contemporary desire and celebrated skatewear heritage.
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