Adidas H Shmoo T-Shirt

Seen here in an alumina colourway, this H Shmoo T-Shirt from adidas is made from soft heavy weight cotton single jersey and features embroidery on the left side of the chest of legendary skater Mark ‘The Gonz’ Gonzales’ playful Shmoo character. Suited to casual everyday wear and ideal for layering throughout the year, the curved neckline has a flexible ribbed trim to allow for movement whilst sitting comfortably against the chest and straight cut hems give the style a clean finish along the edge of the body and short sleeves. Designed to bring a little joy into the world, the ‘Shmoo’ isn’t anything in particular but has become a key emblem of Gonzales and can be seen on the left side of the chest, embroidered in tech emerald coloured thread for a stand out effect against the lighter coloured background.

Seen within special collaborative collections and art installations, Mark Gonzales’ ‘Shmoo’ character adds a playful touch to apparel and accessories whilst representing his creative vision which now takes centre stage in his day to day life. Based in NYC, Gonzales’ studio displays a variety of ideas and multimedia experiments that add to The Gonz’s influential life story which is perhaps best known for pioneering street skating which continues to influence the skate industry as well as up and coming riders