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Venture

Venture

What makes Venture stand out from the crowd of skate truck companies is a dedication to an extensive design and testing process which they complete themselves from their San Francisco, California base. In the words of Keith Cochrane, co-owner and one of the brands first team riders: “We do everything ourselves - we work on patterns, get the look we want, get the geometry, make some tests, see if it works, and go from there.” To ensure a strong, reliable finish that will hold up against repetitive impacts, only the best quality materials are selected to create each truck.

Launched in the ‘90s during a time when the growth within

skateboarding was hard to keep up with and riders were demanding more from their hardware, Venture’s debut truck became known as the first ‘street’ model which was affordable for pretty much every skater. When Mark Gonzales began riding for Venture, the brand was launched further into the spotlight and became favoured by street skaters whose wants and needs were listened to and accurately reflected through new releases. Since 2011 Venture has been supported by Deluxe, a multi brand distributor known for representing Anti Hero, Krooked, Spitfire, Thunder and Real.

What makes Venture stand out from the crowd of skate truck companies is a dedication to an extensive design and testing process which they complete themselves from their San Francisco, California base. In the words of Keith Cochrane, co-owner and one of the brands first team riders: “We do everything ourselves - we work on patterns, get the look we want, get the geometry, make some tests, see if it works, and go from there.” To ensure a strong,...