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Recognised for their significant impact upon global streetwear culture, Stussy continues to provide contemporary styles that are in tune with their heritage and original, impactful designs. Summer ‘19 sees sun bleached fabrics, vibrant hues and an array of stripes in reference to Californian heat waves connected to the brands origins. Showing their worldwide connections associated with the ‘International Stussy Tribe’, traditional Japanese and tribal influenced artwork has been printed across pigment dyed t-shirts and matching 6-panel caps, whilst refined button through shirts are reminiscent of 1950’s vacation wear. The OG Stussy Signature logo remains prominent alongside bold technicolour floral prints and tie dye which play on a more experimental approach to casual everyday wear.
During the brand’s infancy, founder Shawn Stussy was inspired by the aesthetics of British punk bands such as The Clash and Sex Pistols. This influence is continually referenced through the label’s creative style and approach, and each collection is seen as an opportunity to experiment with surface pattern techniques. A mix of influences are reflected through styles such as the Stussy S
Frame Pigment Dyed Long Sleeve T-Shirt and the Fu Dog Pigment Dyed T-Shirt that when paired with the Plaid Sport Jacket, sit perfectly with current ‘anti-sportswear’ trends.
Key collaborations with Nike in the early 00’s introduced Stussy to a wider market, notably an important moment in streetwear history, the company is known as one of the first streetwear brands to release a trainer collab. Popular with youth culture across hip-hop, surf, skate and club scenes, borrowed imagery from luxury labels such as Chanel, lead Stussy to develop new distinguishing graphics including the double ‘S’ design which he added to American casual silhouettes. In 1979 Shawn Stussy launched his own surfboard company and to help define his boards from others, he signed the boards using a marker pen. This same signature is how Stussy can be recognised today and the introduction of the design across t-shirts and hoodies is what kick started the brands journey into the spotlight. As a homage to the originals, the Basic Stussy T-Shirt is a style Flatspot carries every season.
Key collaborations with Nike in the early 00’s introduced Stussy to a wider market, notably an important moment in streetwear history, the company is known as one of the first streetwear brands to release a trainer...