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Continuing to be a globally recognised household name, Stussy provides contemporary styles that are not too far from the originals. Psychedelic imagery, textural combinations and confident colour pops continue forward into the spring 19 range, alongside design influence taken from the brands surf origins, the wild side of America’s West Coast and ‘90s street style. The brands creative and experimental character is represented through key items such as the Watercolor Flower Short Sleeve Shirt which pays homage to Hawaiian Islands, the Tie Dye Water Shorts that have been individually dyed, making each one a one-off, and the Dead Surf Pigment Dyed T-Shirt makes direct reference to Stussy’s origins within Laguna Beach’s surf scene. Designed for layering, fabrics have been selected for their lightweight, breathable finish designed with adjustable necklines which make for perfect warmer weather wear.
In 1979 Shawn Stussy launched his own surfboard company, a talented shaper and designer, he found influence from his favourite musical artists and developed an uncommon style that proved popular with the local Laguna Beach surfing community. To help define his boards from others, he signed the boards using a marker pen - the same signature Stussy is known for today -
applying this to hoodies and tees lead to an increase in demand. The Basic Stussy T-Shirt is a style Flatspot carries every season as a nod to the originals, alongside the Dot Fade design - which includes the early Laguna Beach address.
Key collaborations with Nike in the early 00s introduced Stussy to a wider market, notably an important moment in streetwear history, the company is known as one of the first streetwear brands to release a trainer collab. Popular with youth culture across hip-hop, surf, skate and club scenes, borrowed imagery from luxury labels such as Chanel, lead Stussy to develop new distinguishing graphics including the double ‘S’ design which he added to American casual silhouettes.
During the brands infancy, Shawn was inspired by the aesthetics of British punk bands such as The Clash and Sex Pistols. This influence is continually referenced not only through the brands graphic style but also within their creative approach, which sees each collection as an opportunity to experiment with dying techniques and printmaking. Their mix of influences is reflected through styles such as the Stussy Globe T-Shirt, the Canvas Shop Jacket and the Polar Mock Neck Fleece which each play a part within the brands ever-evolving character.
applying this to hoodies and tees lead to an increase in demand. The Basic Stussy T-Shirt is a style Flatspot carries every season as a nod to the originals, alongside the Dot Fade design - which includes the early...